Still no sales yet?
This is almost the most common sentence we hear from clients who have just launched their very first paid ad!
Let’s break it down step-by-step:
Have you ever heard of a one-person football team scoring a goal?
Impossible, right?!
That’s exactly what happens with ads.
You won’t generate sales from the first ad you launch.
First, you need to understand that any business goes through the “Buyer’s Journey”, which consists of several stages.
But before diving into that, you need to study the market, analyze your competitors, and build a strategic plan that maps out the buyer’s journey and shows you where your business currently stands.
So, what are the stages of the Buyer’s Journey?
Awareness Stage
At this stage, potential customers first hear about your brand, your features, and the services you offer.
Interest Stage
Here, your content starts to capture the audience’s attention — they begin reading and showing interest.
Desire Stage
At this point, the audience collects information about you, compares you with competitors, and decides who offers better quality at the right price.
Action Stage
This is where your customers make the purchase decision and complete the buying process.
Feedback Stage
An extremely important stage where you gather feedback from customers about your product — helping you know what to improve and boosting your clients’ trust even further.
And that’s exactly our goal at Pixagrama — to transform a one-time customer into a loyal, ongoing client who keeps coming back!
