{"id":11309,"date":"2026-03-30T10:41:09","date_gmt":"2026-03-30T10:41:09","guid":{"rendered":"https:\/\/pixagrama.com\/?post_type=product&p=11309"},"modified":"2026-03-31T14:29:33","modified_gmt":"2026-03-31T14:29:33","slug":"branding","status":"publish","type":"product","link":"https:\/\/pixagrama.com\/ar\/service\/branding\/","title":{"rendered":"\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629"},"content":{"rendered":"

\"\"<\/p>\n<\/div><\/div><\/div><\/div>

\u062e\u062f\u0645\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0641\u064a \u0628\u064a\u0643\u0633\u0627\u062c\u0631\u0627\u0645\u0627 \u0647\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u062a\u0635\u0645\u064a\u0645 \u0634\u0639\u0627\u0631 \u0623\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0644\u0648\u0627\u0646.
\n<\/b><\/span><\/strong><\/h1>\n<\/div><\/div>
<\/div>

\u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062e\u0644\u0642 \u0647\u0648\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0634\u0631\u0643\u062a\u0643\u060c \u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u0639\u0631\u0641\u0648\u0646 \u0639\u0644\u064a\u0643\u060c \u064a\u062b\u0642\u0648\u0646 \u0628\u0643\u060c \u0648\u064a\u0641\u0636\u0644\u0648\u0646 \u062f\u0627\u0626\u0645\u0627 \u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.\u00a0<\/span><\/p>\n

\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0647\u0648 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u0642\u0649 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u062f \u0643\u0644 \u062a\u062c\u0631\u0628\u0629 \u0645\u0639 \u0634\u0631\u0643\u062a\u0643.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0634\u0631\u0643\u062a\u0643 \u0625\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0628\u0631\u0627\u0646\u062f \u0642\u0648\u064a\u061f
\n<\/b><\/h3>\n<\/div><\/div>
<\/div>

\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0634\u0639\u0627\u0631 \u0628\u0644 \u0647\u0648 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0630\u064a \u064a\u0628\u0642\u0649 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u062f \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0634\u0631\u0643\u062a\u0643.<\/span><\/p>\n<\/div><\/div>

<\/div>

\u0641\u0648\u0627\u0626\u062f \u0648\u062c\u0648\u062f \u0628\u0631\u0627\u0646\u062f \u0642\u0648\u064a<\/span>
\n<\/b><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>
<\/i><\/div>

\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629<\/h4>

\u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0648 \u0645\u062d\u062a\u0631\u0641\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/i><\/div>

\u062a\u0645\u064a\u0632 \u0648\u0627\u0636\u062d \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/h4>

\u062a\u0635\u0628\u062d \u0634\u0631\u0643\u062a\u0643 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0645\u0641\u0636\u0644 \u0628\u062f\u0644 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062c\u0631\u062f \u062e\u064a\u0627\u0631 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/i><\/div>

\u0642\u062f\u0631\u0629 \u0623\u0639\u0644\u0649 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/h4>

\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0642\u0648\u064a \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u062a\u0633\u0639\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643 \u0628\u0642\u064a\u0645\u0629 \u0623\u0639\u0644\u0649.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

<\/i><\/div>

\u062b\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h4>

\u0643\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u062a\u062d\u062f\u062b \u0628\u0635\u0648\u062a \u0648\u0627\u062d\u062f \u0645\u062a\u0633\u0642.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/i><\/div>

\u0633\u0647\u0648\u0644\u0629 \u0641\u064a \u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u0646\u0645\u0648<\/h4>

\u062a\u0635\u0628\u062d \u0639\u0645\u0644\u064a\u0629 \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0623\u0643\u062b\u0631 \u0633\u0644\u0627\u0633\u0629 \u0628\u0648\u062c\u0648\u062f \u0623\u0633\u0627\u0633 \u0642\u0648\u064a \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0648\u062b\u0648\u0642\u0629.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627 \u0627\u0644\u0623\u0646<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section>

\u062e\u0637\u0648\u0627\u062a \u0628\u0646\u0627\u0621 \u0628\u0631\u0627\u0646\u062f \u0646\u0627\u062c\u062d \u0645\u0639 \u0628\u064a\u0643\u0633\u0627\u062c\u0631\u0627\u0645\u0627
\n<\/b><\/span><\/h3>\n

\u0646\u062d\u0646 \u0644\u0627 \u0646\u0635\u0645\u0645 \u0645\u062c\u0631\u062f \u0634\u0643\u0644 \u0646\u062d\u0646 \u0646\u0628\u0646\u064a \u0646\u0638\u0627\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 \u0644\u0644\u0647\u0648\u064a\u0629.
\n<\/span><\/p>\n<\/div><\/div>

<\/i><\/div>

1. \u0641\u0647\u0645 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u0639\u0645\u0642<\/h4>

\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span><\/p>\n

\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u0634\u0631\u0643\u062a\u0643 (Positioning)<\/span><\/p>\n

\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a (ICP)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/i><\/div>

2. \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/h4>

\u062a\u062d\u062f\u064a\u062f \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f (Brand Personality)<\/span><\/p>\n

\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (Messaging)<\/span><\/p>\n

\u062a\u062d\u062f\u064a\u062f \u0646\u0628\u0631\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 (Tone of Voice)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/i><\/div>

3. \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/h4>

\u062a\u0635\u0645\u064a\u0645 \u0634\u0639\u0627\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u064a\u0639\u0643\u0633 \u0627\u0644\u0647\u0648\u064a\u0629<\/span><\/p>\n

\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u0648\u0637 \u0628\u0639\u0646\u0627\u064a\u0629<\/span><\/p>\n

\u0625\u0639\u062f\u0627\u062f \u0646\u0638\u0627\u0645 \u062a\u0635\u0645\u064a\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 (Design System)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/i><\/div>

4. \u062a\u0648\u062d\u064a\u062f \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/h4>

\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0648\u064a\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/span><\/p>\n

\u062a\u0648\u062d\u064a\u062f \u0634\u0643\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/span><\/p>\n

\u062a\u062c\u0647\u064a\u0632 \u0642\u0648\u0627\u0644\u0628 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/i><\/div>

5. \u062a\u0633\u0644\u064a\u0645 \u062f\u0644\u064a\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f (Brand Guidelines)<\/h4>

\u064a\u0636\u0645\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u0647\u0648\u064a\u0629<\/span><\/p>\n

\u064a\u0633\u0647\u0644 \u0639\u0644\u0649 \u0623\u064a \u0641\u0631\u064a\u0642 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u0644\u0645\u0627\u0630\u0627 \u062a\u062e\u062a\u0627\u0631 \u0628\u064a\u0643\u0633\u0627\u062c\u0631\u0627\u0645\u0627\u061f<\/span><\/h2>\n

\u0644\u0623\u0646\u0646\u0627 \u0644\u0627 \u0646\u0642\u062f\u0645 \u0645\u062c\u0631\u062f \u062a\u0635\u0645\u064a\u0645 \u0646\u062d\u0646 \u0646\u0628\u0646\u064a \u0623\u062f\u0627\u0629 \u0646\u0645\u0648 \u0644\u0634\u0631\u0643\u062a\u0643.<\/span><\/p>\n<\/div><\/div>

<\/div>

\"\"

<\/div>

\u062e\u0628\u0631\u0629 \u0639\u0645\u064a\u0642\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0628\u064a\u0629
\n<\/strong>\u0646\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0626\u064a \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629.<\/span><\/p>\n

\u0646\u0631\u0628\u0637 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0628\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629
\n<\/strong>\u0643\u0644 \u0642\u0631\u0627\u0631 \u062a\u0635\u0645\u064a\u0645\u064a \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/span><\/p>\n<\/div><\/div><\/div><\/div>

<\/div><\/div>

\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629
\n<\/strong>\u0646\u0631\u0628\u0637 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0645\u0639 \u0645\u0648\u0642\u0639\u0643 \u0648\u062d\u0645\u0644\u0627\u062a\u0643 \u0648\u0623\u0646\u0638\u0645\u0629 ERP.<\/span><\/p>\n

\u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0645\u062c\u0631\u0628\u0629<\/strong>
\n<\/span>\u0643\u0644 \u062e\u0637\u0648\u0629 \u0645\u062f\u0631\u0648\u0633\u0629\u060c \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 Process \u0645\u062b\u0628\u062a\u0629 \u0648\u0644\u064a\u0633\u062a \u0639\u0634\u0648\u0627\u0626\u064a\u0629.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u0639\u0645\u0644\u0627\u0624\u0646\u0627\u00a0<\/strong><\/h2>\n<\/div><\/div>
<\/div>