The rapid growth of e-commerce websites
As we enter 2025, you can see the rapid growth of online stores, with the number of online stores increasing by 2024 to almost 28 million online stores worldwide. Moreover, the increase in mobile search and online shopping has surpassed the growth of laptops and tablets, so , you need to focus on optimizing your online store across all devices.
Optimizing e-commerce and pay by clicks PPC
After studying the e-commerce marketplace, business owners found that search engine optimization returns a greater benefit than the use of PPC and in the long run. So maybe your use of PPC is increasing traffic to your site unnecessarily, plus the constant Google updates have made competition between store owners to reach the top of the search. You need a huge budget to keep up with PPC ads to ensure your presence , but with the right SEO strategy you can get a higher efficiency for your online store .
The most important steps to improving your e-commerce website
– The key words
A good understanding of your target audience is the key to building a list of powerful keywords that will make your site consistently appear in search engines. You can add keywords from your target audience in search as a sentence, three words, or a question. The nature of each field differs from the other in search for several factors.
- Age
- The type ( male-female )
- State interests
Using keyword analysis tools helps you see how strong and weak your keywords are on search engines so you can build a strong strategy for adding your keywords
– Improved voice search
When people are using voice search on devices like smartphones or voice assistants like Alexa and Google Assistant, you need your store to be visible in those results. With voice search statistics reaching 20 percent, and with the rise of voice search software, there’s a change in the ranking of websites on search results, so to rank in voice search results, you have to use long, natural keywords that are relevant to the language and nature of your audience.
A user often searches for the simplest terms on a voice search engine, so you have to simulate the content in a simple and understandable way.
– Internal links
One of the elements of e-store optimization is to focus on internal links to pages and products because the e-store is significantly behind the average website in terms of the number of internal pages, perhaps more than 5,000 pages.
Steps to improve your store’s internal links
- Use clear and concise words for each link
- Clearly categorized products for easy searching
- Showing the internal links that need to interact higher
- Using hypertext for links with clear and targeted user words
- Avoid over-typing the links so you don’t get the opposite results.
- Adding an internal site map to help users navigate to pages
- Side menus increase the speed of product delivery to the customer.
– Improving products appearing
Nowadays, users are more interested in seeing real product images and tracking other people’s reviews of that product than text or image reviews, so there’s no need to use fake images or poor image quality. Having more than one product image also increases the user’s desire to buy with the addition of similar products, and this is one of the elements of building strong internal links to your store. Product optimization increases your sales opportunity and increases your customer’s trust.
– Follow up the competition
Build a list of competitors within your targeted area and track their performance and level of presence in the online job market to see your strengths and weaknesses and discover better opportunities to improve and develop your own strategy. There are many tools like SEMrush and Ahrefs that help you analyze the performance of competing websites in terms of keywords, backlinks, and user interaction.
