Current generations now rely heavily on recommendations and reviews to place their trust in a product or service before completing any purchase or dealing with a company. As a result, businesses have turned to free tools that allow customers to share their opinions and rate products, increasing the chances of gaining new customers’ trust.
But what if these recommendations were shared verbally (Word of Mouth)?
Undoubtedly, the power of spoken words has a stronger impact than traditional written reviews, which brings us to the concept of Word of Mouth marketing.
Word of Mouth Concept
The literal meaning of word-of-mouth marketing is when one person describes something for another to hear.
In the field of digital marketing, it refers to businesses using valuable spoken content to encourage customers to share it with others.
The Importance of WOM (Word of Mouth Marketing)
You can use word-of-mouth techniques in your advertising across social media platforms, which increases trust in your business.
By integrating word-of-mouth marketing into your strategic plan, you maintain customer trust, as people always seek trusted recommendations from close friends or relatives.
Word-of-mouth marketing doesn’t require a high budget if you properly identify your target audience and deliver valuable, purposeful video content, helping you reach a wide audience of potential customers.
When someone speaks positively about one of your services, it naturally draws others’ attention to explore your other offerings and encourages engagement with your brand, increasing overall brand awareness.
Ways to Implement Word of Mouth Marketing
Creating Attention-Grabbing Content:
One method of word-of-mouth marketing is publishing content that captures attention or sparks conversations, potentially trending on platforms and drawing more attention to your brand.Blogs:
Along with written content, you can create spoken blogs or articles containing valuable information or recommendations for other companies.Reviews:
Always monitor your company’s online reviews. Many websites now allow users to post reviews for businesses, and the number of stars you receive greatly influences people’s decisions to choose your services.Social Media Pages:
People sharing your videos can be more impactful than simply liking or commenting. Focus on delivering spoken content or opinions that encourage sharing, helping expand your brand’s awareness network.
88% of people trust the recommendations of their relatives and friends about a company or product more than traditional search results.
Influencers:
Companies often collaborate with social media influencers as a form of word-of-mouth marketing. Influencers promote a company’s product or service through videos and paid campaigns to reach a larger audience.
Disadvantages of Word of Mouth Marketing
If a dissatisfied customer shares negative feedback verbally, it could significantly harm your ability to attract new customers, possibly leading to setbacks in your sales operations. You may also need to put in extra effort to regain customers’ trust.
Thus, businesses should always consider integrating word-of-mouth strategies into their marketing plans to boost customer awareness and consistently draw attention to their brand
